Company was established in 1962 under the name of DIP "Rodina" in the town of Popovo. Town has about 18 000 inhabitants and is located in close proximity to the three ancient Bulgarian capitals Pliska, Preslav and Veliko Tarnovo. Settlements history is rather rich, it dates since from V B.C., whereas the town has revived during various cultural epochs Thracian, Roman, Ottoman and Bulgarian.

Nowadays the town provides excellent natural conditions for development of intensive farming, rural and hunting tourism, and expanded into industrial production centre. Company has experienced the different stages of development, whereas since 1996 it is private company of holding structure.
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